BIG DATA ANALYTICS – WHAT IS THAT ?

In a recent statistics, IBM estimates that every day 2.5 quintillion bytes of data are created – so much that 90% of the data in the world today has been created in the last two years. It is a mind-boggling figure and the irony is that we feel less informed in spite of having more information available today. The surprising growth in volumes of data has badly affected today’s business. The online users create content like blog posts, tweets, social networking site interactions and photos. Continue reading →